How your content gets made
From the moment you subscribe, a pipeline runs for your website around the clock. Here is every step, in plain English.
We scan your website
First we read your site the way a careful new employee would. What do you sell? Who buys it? What tone do you write in? Which platform is the site built on? From that we build a profile of your business: a summary of what you do, a voice brief so articles sound like you, and an image style brief so every hero image fits your brand.
What this gives you
Articles that talk about your actual business, in your actual voice, aimed at your actual customers. Not generic filler with your company name pasted in.
We watch your industry
We connect your site to a set of trusted sources for your industry: news feeds, trade publications and relevant sites. Every hour we check them for fresh stories, developments and questions your customers are asking. Anything off-topic or irrelevant is filtered out before it goes any further.
What this gives you
A blog that stays current. When something changes in your industry, your site has something useful to say about it while it still matters.
Every idea gets scored
Each potential topic is scored for how well it fits your business, your audience and the kind of content you have chosen in your portal (how-to guides, industry news, comparisons and more). Weak ideas are discarded. Only the strongest go on to be written, so your cadence is never filled with padding.
What this gives you
Quality control before a single word is written. Volume is easy, relevance is the hard part, and this is where it happens.
Articles are written and illustrated
The winning ideas are researched and written into complete articles, typically 800 to 1,200 words, structured for easy reading with proper headings, and finished with a custom hero image generated to match your brand's style. Every article is checked and cleaned before it is allowed anywhere near your site.
What this gives you
Finished, publication-ready work. Not drafts, not outlines, not something you still have to fix on a Sunday evening.
Publishing runs on a schedule
Your plan sets the pace: one, three or five articles a week. We spread them sensibly across the week at readable times in your timezone, so your blog looks alive and consistent rather than dumping everything at once. If you have switched on approval mode, articles wait for your go-ahead first.
What this gives you
The consistency search engines reward, without a content calendar, a reminder app, or a guilty conscience.
Delivery, your way
WordPress sites connect once with a secure application password and articles then appear on the blog automatically, hero image and all. Every other platform can pull from our content API, receive signed webhook pushes, get ready-to-paste HTML by email, or display articles through our embed widget. You choose the method in your portal and can change it whenever you like.
What this gives you
No platform lock-in. Whatever your site is built on today or migrates to tomorrow, your content keeps flowing.
Written to be read, not just indexed
Anyone can generate words. The difference is in what we refuse to publish.
No machine-writing tells
Our pipeline strips out the giveaway phrases, the padded introductions and the robotic sentence rhythms that make readers click away. If it reads like a template, it does not go out.
Your voice, consistently
The voice brief we build from your site keeps every article in character. A plain-speaking trade business and a polished consultancy get very different writing, as they should.
Substance over stuffing
Articles are researched and built to answer real questions properly. Helpful content earns links, shares and repeat visitors. Keyword stuffing earns none of those.
Judge the writing yourself
The same pipeline that powers the paid service will write one full article for your site, free.
Get my free article